Template Guidelines By Meta -

Meta has specific guidelines for WhatsApp message templates to ensure quality, compliance, and user-friendly communication

Following these rules helps businesses get template approvals quickly while maintaining a great customer experience.

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Q:What steps can we take to improve our message read rates?

- Here are some strategies to improve your message read rates

● Audience: Tailor your messages to specific user segments for more relevant communication.

● Timing: To maximize chances of engagement with your templates, consider not sending on days when many businesses are competing for your customer’s attention, such as weekends or seasonal peaks.

● Frequency of Messages: Monitor how many marketing conversations a customer receives per day and week to avoid overloading the customer.

● Cooldowns: Give customers who have stopped engaging with your templates a break. Always include the option to opt out of marketing conversations on WhatsApp.

● Opt-in: Opt-in before any business-initiated messaging is required, but additional opt-in for marketing content is a recommended best practice to avoid negative feedback.

● Opt-out: Always include the option to opt out of marketing conversations on WhatsApp.

● Relevance of the Message: Make sure the subject line or preview text clearly indicates the message's relevance. Similarly, if previous interactions have been negative, this may discourage people from reading messages.

● Optimize the first 60-65 characters: This is what people see first in their message preview on WhatsApp. Make it engaging, convey the main point, personalize it, and test different approaches to see what works best.

Q:How are accommodating the timing of messages?

For example, people may not check messages during work hours, which could result in low read rates.

• Our system accounts for variations in user availability by analyzing read rate trends over an appropriate period, rather than solely relying on immediate response times. This ensures a fair and realistic assessment of message engagement.

• To ensure higher read rates on WhatsApp, analyze user/student behavior to identify optimal times for message delivery, such as lunch breaks, evenings, and weekends, typically outside work hours.

• Personalize content to make it more engaging and relevant.