> For the complete documentation index, see [llms.txt](https://docs.extraaedge.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.extraaedge.com/whatsapp-business-api/template-guidelines-by-meta.md).

# Template Guidelines By Meta -

Meta has specific guidelines for WhatsApp message templates to ensure quality, compliance, and user-friendly communication

{% hint style="info" %} <mark style="color:blue;background-color:orange;">**Following these rules helps businesses get template approvals quickly while maintaining a great customer experience.**</mark>
{% endhint %}

***

## Q:What steps can we take to improve our message read rates?

### *<mark style="color:green;">- Here are some strategies to improve your message read rates</mark>*

● **Audience:** Tailor your messages to specific user segments for more relevant communication.&#x20;

● **Timing:** To maximize chances of engagement with your templates, consider not sending on days when many businesses are competing for your customer’s attention, such as weekends or seasonal peaks.&#x20;

● **Frequency of Messages:** Monitor how many marketing conversations a customer receives per day and week to avoid overloading the customer.&#x20;

● **Cooldowns:** Give customers who have stopped engaging with your templates a break. Always include the option to opt out of marketing conversations on WhatsApp.&#x20;

● **Opt-in:** Opt-in before any business-initiated messaging is required, but additional opt-in for marketing content is a recommended best practice to avoid negative feedback.&#x20;

● **Opt-out:** Always include the option to opt out of marketing conversations on WhatsApp.&#x20;

● **Relevance of the Message:** Make sure the subject line or preview text clearly indicates the message's relevance. Similarly, if previous interactions have been negative, this may discourage people from reading messages.&#x20;

● **Optimize the first 60-65 characters:** This is what people see first in their message preview on WhatsApp. Make it engaging, convey the main point, personalize it, and test different approaches to see what works best.

## Q:How are accommodating the timing of messages?&#x20;

## *<mark style="color:green;">For example, people may not check messages during work hours, which could result in low read rates.</mark>*

* Our system accounts for variations in user availability by analyzing read rate trends over an appropriate period, rather than solely relying on immediate response times. This ensures a fair and realistic assessment of message engagement.<br>
* To ensure higher read rates on WhatsApp, analyze user/student behavior to identify optimal times for message delivery, such as lunch breaks, evenings, and weekends, typically outside work hours.<br>
* Personalize content to make it more engaging and relevant.